JHSF Participacoes is one of Brazil’s biggest real estate development companies, and it is currently led by Jose Auriemo Neto, who began working for the Sao Paulo-based business in 1993 and founded its services department by opening up a parking lot management division called Parkbem in 1997. He became the company’s CEO in 2003, and since then he has managed to acquire partnership deals with luxury brands such as Hermes and Jimmy Choo, which he introduced to his country by opening up a retail store that features their merchandise in the JHSF-owned Cidade Jadrim Shopping Center. The company also secured a partnership deal with the Valentino brand and opened up one of the first stores in Brazil that bears the name of that designer.
Jose Auriemo Neto has been on the Board of Executives at JHSF since 2009, and on top of the business having an operation in Brazil, it also has a presence in the U.S. and Uruguay. This part of the company is called JHSF Internacional, and it was responsible for completing real estate projects on 5th Avenue in the city of New York in the U.S., and on the condominium building known as Las Piedras in the Punta del Este section of Uruguay. Founded back in 1972 by 2 brothers named Fabio and Jose Roberto Auriemo, plus 2 other partners, JHSF was later divided into 2 companies, with one of the brothers, Fabio, taking over the real estate portion of it.
Real estate continues to be a rapidly growing business in Brazil, and JHSF has long taken advantage of the wealth-building opportunity by investing in properties that include shopping centers, hotels, retail outlets and private residences. Because of the leadership abilities of Jose Auriemo Neto, the company has grown a great deal over the years, and it is now estimated to be worth over $3 billion.