Introducing Don Ressler: Co-Founder Of JustFab And Fabletics

Don Ressler is a master at business, brand building and internet marketing. He’s helped internet-based companies sell over a billion dollars worth of merchandise. Ressler has also found internet companies over $100 million in investment capital. Ressler has also started a number of very successful companies himself. Forbes magazine voted his first company,, a winner of ‘Best of the Web’. Ressler also co-founded Alena Media and Hydroderm, the world renowned skin care brand. Ressler also started Intelligent Beauty Inc., JustFab and Fabletics, three of the hottest internet-based fashion retailers on the planet.

To Don Ressler, picking the right business partners is one of the most important keys to success. When he teamed up with Intermix Media, they were a major success and News Corp eventually purchased the company for over $650 million. Don Ressler then joined forces with 19 year old Adam Goldenberg and their teamwork, innovation and creativity have led to a string amazing companies. Those companies included Brand Ideas and Intelligent Beauty. Plus JustFab and Fabletics, the latest companies co-founded by Don Ressler have exploded on the internet and are attracting millions of consumers worldwide.

By combining high-quality products and excellent online performance advertising, JustFab and Fabletics are now on a meteoric rise. Firms like Matrix Partners, Rho Ventures, Shining Capital and Technology Crossover Ventures along with entertainment stars Kimora Lee Simmons and Kate Hudson are now partnering with Ressler and Goldenberg on the projects. Don Ressler is also co-founder of SENSA, an effective weight-loss system, and the online cosmetics and skincare marketplace DERMSTORE. While both those projects a highly profitable, JustFab and Fabletics are growing into multi-billion dollar international success stories.

Both JustFab and Fabletics are subscription ecommerce fashion retailers. JustFab was founded in 2010 and by April 2012 had 6 million members. JustFab then acquired FabKids, a children’s fashion subscription service, and The Fab Shoes, a European Fashion e-commerce site. That gave the company 3 million subscribers in France, Spain, Germany and the United Kingdom. Ressler was seeing his direct-to-consumer brand building tactics bear fruit. In 2013, Ressler, Goldenberg, and the JustFab team collaborated with Kate Hudson to create Fabletics. Ressler and his team also bought the subscription shoe service ShoeDazzle.


The subscription retail sales company Ressler and Goldenberg envisioned at their brainstorming session now offers athletic wear, shoes and children’s wear and has over 10 million members. Don Ressler’s entrepreneurial drive continues to lead to success.