Desiree Perez, the Executive behind Tidal’s Success

Music streaming is a very lucrative business, and people are making a lot of money from the venture. Tidal’s CEO, Desiree Perez, is laying business strategies for the firm to ensure that it becomes the most successful company in the business.

Since Jay-Z, a famous rapper, founded the company, it has had some executives. Most of the executives who have worked with the firm left little or no impact, and some left as soon as they joined. The stepping down of CEOs did not stop Jay-Z from following his dream, and adding Desiree Perez into the company management has had the most positive impact on the running of Tidal.  More of this on

Tidal, under Desiree Perez, has caught the attention of music fans significantly, and more people are registering to be members every day. Tidal has become popular, and new customers are streaming in to get their favorite music. Desiree Perez, has been very crucial to the company, and under her leadership, the firm has signed contracts worth millions of money. Though the founder, Jay-Z, is not very well versed with all the rules that a person needs to succeed in this business, Desiree is running the empire for him, and Tidal’s future is dazzling.  Additional article on

Desiree Perez owns a very successful venture and the lessons she has learned over time as a business leader are improving Tidal every dawn, follow her on her page.  Tidal now has music from some of the shining icons in the US music industry such as Kanye West, T.I, and Rihanna among others. In the short period under Desiree’s tenure, Perez Tidal has signed up over one million new users. Desiree Perez has excellent skills in accounting, negotiating contracts, and managing all aspects of the music industry. She has a lot of experience in the music industry, which she has earned from her husband, Juan Perez, who is the brain behind the success of Roc Nation Sports.  For an update of Dez recent timeline activities and more, click on

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