Desiree Perez saves Tidal

Tidal is a new music streaming service. Currently, it is considered to be the underdog compared to others like Apple Music and Spotify. Desiree Perez, ROC Nation’s executive, is working her magic to change that. Jay Z is determined to get Tidal to the next level. He doesn’t want to lose out on his investment and with the help of Desiree Perez, he is sure to get his wish. She has the drive to bring members on, but of course she has to figure out how to get people interested. That can be hard to do when there is a big competition.

Jay Z has been trying different avenues that may be of success, for more article, hit on  The best thing he has done was bring Desiree Perez on board, where she has helped him finalize some multi-million dollar contracts. She has a lot of knowledge and expertise in this field. She has been the backbone for the Tidal business. She has helped Jay Z transition from what he has always done, which was rap, to music streaming.  Related story on

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Tidal reportedly, has been battling debt issues. Desiree Perez seems to have experience handling debt situations with other artists. Tidal is trying to cut through barriers that’s not so easy because of the debt. They are trying on putting more of their focus on new and upcoming streaming music rather than the catalog of cuts that they already have.

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