Why Desiree Perez is a Key Player in the Success of Roc Nation

Shawn Carter, popularly known as Jay Z, recently ended his $150 million partnership with Live Nation. Jay Z is currently focusing on the management of Roc Nation, a music label that he founded. The Live Nation deal is expected to lead to a “buy-sell,” which means that either Jay Z or the company could sell their Roc Nation shares to the other. The “buy-sell” also means that one of them could buy Roc Nation’s shares.

Multiple sources say that Jay Z seeks to continue his touring partnership with Live Nation even though he is ending his recording deal with the brand. Other sources say that the deal will not be extended because Live Nation purchased the recording rights of Roc Nation’s artists. Roc Nation boasts high profile artists, such as Shakira, Meek Mill, Rihanna, Jay Z, and Fat Joe.  More to read on pagesix.com

Desiree Perez’s Involvement in Roc Nation

One of the reasons music released by Roc Nation’s artists top Billboard charts is because of the music label’s executive team. Desire Perez is one of those top executives who have facilitated the growth of singers, such as Beyoncé and Rihanna. She was a signatory when Rihanna sealed her contract with Samsung. Desiree recently accompanied Jay Z during his meeting with the CEO and chair of Universal Music Group, Sir Lucian Grainge. The meeting took place in Lucian’s Santa Monica, California office.

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Desire Perez and other top executives of Roc Nation have always been focused on finding resources to nurture new artists. She is part of the famed Hov Circle, an executive collective that comprises of Jana Fleischman, Ty Ty Smith, and Jay Brown. Other members include Desiree’s husband, Juan Perez and Chaka Pilgrim. The Hov Circle is like a strategic think tank for Roc Nation. Members of this collective frequently meet to discuss the future of the music label regarding signing new artists and managing tours.  Additional article on prettymanprettyman.com.

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