Marie Claire has been covering fashion for a long time, and they did some coverage of Fabletics and their founder Kate Hudson. Kate Hudson wanted to make it easier for women to get dressed in the morning, and she knew that she would need to take steps to make a whole new line of clothes. The line of clothes that she came up with is just like something she would use because it is not very complicated. She does not want to spend all her time wondering what to do about her clothes, and people who are wearing swimwear by Fabletics will have everything they need in their gym bag.
The clothes from Fabletics start with simple sports bras and tights, but they progress into more complex pieces like dresses, tops and skirts. A woman who wants to wear something like this will be able to use the brand to make the most of her clothing choices during the day so that she does not feel like she is wasting time. A lot of women are going to need something that is very easy to pack like Fabletics, and they will stuff those clothes into their gym bags when they leave the house.
A woman who wants to make her life a lot easier can just wear these clothes when she wants, and then she can change them out when she wants. Her clothes will be easy to interchange, and then she will not have to worry about how her clothes look because all her Fabletics clothes match each other. She can come up with an outfit that will take her to the gym, take her to a meal or take her sopping. She will be bathed in the athleisure styles of the day, and she will be wearing something any woman can appreciate. Source: http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/