The Advertising Leadership of Jose Borghi

Brazilian advertising legend, José Henrique Borghi, is the co-founder and co-CEO of Mullen Lowe. His sterling started immediately by founding a very-soon successful advertising firm with no startup capital. He managed this by engineering a merger between Lowe Partners and the Mullen Group. The successful result of this ideal marriage was Mullen Lowe. He has become so famous in this role that today he is a household name throughout the country. His many brilliant insights into the advertising world are frequently printed in Noticias Terra Brasil.

Borghi is a huge proponent of e-commerce. He sees doing shopping via tablets and smartphones as the future of the entire marketplace. He strongly believes that if any business hopes to compete in the future, they must fully embrace e-commerce right now. He points to Uber as an example of success story achieved by utilizing e-commerce to the fullest. In 2015, that e-commerce is the key to business success in Brazil. During that year, despite a financial depression in the Brazilian physical marketplace, $41 billion were made in online markets. Learn more about him:

He made the growth of this sector of the marketplace had been growing since 2014. And has since continued to go up every year. He completely understands why the experience is so attractive to consumers; it allows them to shop right in the comfort of their own homes. He sees the consumer populace in Brazil as becoming like that in the USA where at least half of all yearly purchases are made online. Borghi was born and raised in President Prudente, Brazil, where he attended and graduated from PUC-Campinas with a degree in Advertising.

In the years following graduation, he worked for a series of advertising firms before founding his own, which he called BorghiErh. This is the aforementioned company he helped start without any capital. It is also the company the joined and instigated the Mullen Group and Lowe Partners to form Mullen Lowe. After this historic merger, Borghi became co-CEO with Andre Gomes. To know more about Borghi click here.