Lori Senecal is an advertising executive who joined Crispin Porter + Bogusky (CP+B) in March 2015. She has served as the company’s Global Chief Executive Officer overseeing their international offices and advertising campaigns. Having set in motion the changes that changed the company from a domestic concern into one with an international reach she has announced she will step down from her role at CP+B as of the end of 2017. She will continue her other position at another advertising firm, MDC Partners Network, where she is the President and CEO.
One of the big accomplishments that Lori Senecal had at CP+B was bringing in American Airlines as a client. This airline had been with TM Advertising for 25 years so snagging them away was a big event in the advertising industry. Additionally, she landed the advertising business of Pay Pal and Hershey. She was also instrumental in helping to create the next generation of leadership at CP+B. The co-founder of CP+P and its Chairman of the Board, Chuck Porter, said that he and Senecal have been working together to internally develop key personnel into having the skills and knowledge to take over at the agency. More details can be found on Crunchbase.
Lori Senecal has been in the advertising industry for over 14 years. She has served in executive roles in a number of advertising agencies in New York City including McCann Worldgroup, Kirshenbaum Bond Senecal + Partners, as well as MDC Partners. She has received industry awards over the course of her career including being recognized by Advertising Age as a “Creativity Innovator of the Year”. She was also named by the same publication an “Agency Executive to Watch” in 2016, one of only four people to be so named.
When asked about how she approaches leadership at the organizations she has worked for, Lori Senecal said that she applies her vision and focuses on following through. While an idea can be great, only if it is followed through is anything accomplished. Due to this, she focuses on executing the great ideas that she and/or her team comes up with so that they are realized.
Check out the website lorisenecalglobalceo.com
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