Luiz Carlos Trabuco Looks To Future As Newest Chairman Of Bradesco

Luiz Carlos Trabuco has become a household name throughout Brazil. As a longtime employee of Grupo Bradesco, the largest private bank in the country, he established himself as one of the leaders of finance in the region. In 2009, Trabuco was appointed as CEO of the bank, making him the firm’s fourth CEO and marking a high point for the bank that, just 30 years before, had been little more than a small regional concern.

Now, Trabuco has announced that he will finally be leaving the position that he has held for the last 9 years. He has accepted an appointment to the position of chairman of the board of directors, a spot that he will be taking over from the outgoing chairman, Lazaro Brandao. At 93 years old, Brandao is one of the oldest currently serving executives in the world. His departure marks the end of an incredible 75-year career with the bank, a journey that started for Brandao with his hiring, all the way back in 1943.

Taking over for such a legendary figure in the world of Brazilian finance will be no small task for Trabuco. But Trabuco himself has gained a formidable amount of experience and has accrued an impressive track record as an executive in various roles with the bank. As the head of the bank’s marketing and PR department in the 1980s, Trabuco was able to establish the Bradesco brand as one of the most recognizable and favorably viewed in the entire Sao Paulo region.

Read more: Novo presidente do Bradesco substituirá Luiz Trabuco dia 12 de março

Trabuco was again able to work his magic after he was appointed to head up the bank’s then-struggling financial planning division. There, Trabuco began creating leaner and more efficient Bradesco. He began an initiative to actively recruit some of the nation’s wealthiest customers. At the time, Brazil was experiencing a period of tremendous growth, quickly launching the once poverty-mired country into the ranks of the truly advanced nations.

Trabuco saw the opportunity presented by the many beneficiaries of Brazil’s industrial success. He wooed them to Bradesco with things like luxury facilities, personal banking staff and mouth-watering complimentary items. This strategy to attract the nation’s richest banking customers became one of the most important factors in the bank’s rise throughout the 90s and 2000s. As the bank’s balance sheet swelled under the influx of billions of dollars in new deposits, it was then able to originate massive numbers of new loans, totaling in the tens of billions. By 2009, Bradesco was managing hundreds of billions of dollars in assets and had thousands of employees.

As CEO, Trabuco’s track record was a bit more mixed. The first few years of his reign as CEO saw some tough times for the bank. Although most of the bank’s headwinds were macroeconomic in nature, leaving very little that Trabuco could have done to sail clear of them, by 2014, the bank’s stock price was in a slump, trading at just over 20 percent of its all-time highs of the late 2000s.

But in 2015, Trabuco was able to complete a momentous acquisition. He got word that HSBC was looking to divest its Brazilian assets. Decades in the trenches of one of the most ruthlessly competitive banking markets in the world had convinced HSBC that it was time to focus on greener pastures. In late 2015, Trabuco announced that he had orchestrated the purchase of HSBC Brazil for $5.2 billion in cash. This marked the largest deal in Brazilian history and earned Trabuco the Isto E Dinheiro 2015 Entrepreneur of the Year Award.

Given his record of stellar performance, it is likely that Trabuco will continue leading Bradesco with the same profitable touch that has served both him and the bank so well in the past.

See: http://www.valor.com.br/financas/5306443/bradesco-anuncia-octavio-lazari-no-lugar-de-luiz-carlos-trabuco

Luiz Carlos Trabuco: CEO And President Of Bradesco Bank

Luiz Carlos Trabuco is the current CEO and President of Bradesco Bank based in Brazil. Luiz Carlos Trabuco is also considered as one of the most prominent CEOs of the most proficient privately-held company based in Brazil. While he is the CEO of Bradesco, Luiz Carlos Trabuco works to oversee all the operations of the bank in a manner that makes him the leader among many. Because he has shown the world he is capable of working to inspire coming management solutions, no one can question his capabilities in the industry. Luiz Carlos Trabuco is also considered as one of the most influential people in Brazil by the Dinheiro Magazine. In 2015, Luiz Carlos Trabuco was considered as the entrepreneur of the year because of the bold purchase he helped the bank made in Sao Paulo.

Bradesco Bank is one of the best privately-held banks in Brazil. According to the Dinheiro Magazine in Brazil, Bradesco Bank is one of the few banks that have worked to become part of the solutions to the financial problems facing their clients in the country. This is the reason why their services are set apart from the rest. We all know that no good company can be better than their leaders. This means that Bradesco Bank is thriving in success and business because they are activating better business in a manner that is not anticipated in the industry. Bradesco Bank is one of the few banks that have amassed a great amount of wealth as a result of their increased business opportunities created from a wide range of customer satisfaction index. Bradesco Bank is also one of the richest banks concerning asset value as well as capital investment that emanates from their increased numbers of clients. Innovation has also thrived in the bank’s business culture.

Luiz Carlos Trabuco joined the service of the bank at the age of 18 in 1951. He commenced his working experience as a clerk. For over 15 years of professional experience working as a clerk in Bradesco Bank, Luiz Carlos Trabuco decided to embark on a learning expedition. He wanted to advance in education to help him work towards achieving the better business solutions. Luiz Carlos Trabuco went to study at the University of Penteado Fundacao Foundation based in Sao Paulo. After four years of hard work in class, Luiz Carlos Trabuco graduated with the highest honors in Business Administration. He got the needed credentials to join a masters’ degree in the same university. After three years, Luiz Carlos Trabuco graduated with a master’s degree in Philosophy and Sociology.

Luiz Carlos Trabuco was never satisfied with his education until he knew he had nothing else to learn. This is because he also knew that the bank needed an unparalleled level of experience and knowledge to head a world-class bank of the sort. Therefore, Luiz Carlos Trabuco decided to join the Sao Paulo University to continue with his doctorate studies in Sociology and Philosophy. After three years, he graduated to go back to his position at the bank.

Luiz Carlos Trabuco was appointed as the next marketing director of the bank following his success in education. This was one of the rare opportunities he had to show the people he was willing to make a difference in the world of business. Luiz Carlos Trabuco went on to become the best individual to activate the new television informercials as a way of attracting people to bank in Bradesco. As a result, the business profile of the company boomed with massive clients flowing in for more information. Luiz Carlos Trabuco is a legend when it comes to banking and other solutions.

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