Roc Nation Benefits From The Skills Of Desiree Perez

The Roc Nation record label has been home to many of the leading brands in the music industry and the wider entertainment world for around 20 years; much of the success that has been achieved by the Roc Nation brand in recent years can be placed at the door of Roc Nation executive and trusted Jay-Z advisor, Desiree Perez. The Roc Nation brand has grown from a record label to become a large scale business from the success achieved by the artists signed to the label and the canny business choices made by Desiree Perez and her fellow members of the Roc Nation Hova Circle of Influence.  More to read on this site.

Much like the music industry, the business world can often reward those who have the largest amount of confidence and a powerful attitude that can make those entering negotiations seem they are at the very top of their game at all times. . Check

In bringing together the $150 million deal between Roc Nation and the Live Nation concert promoting brand in 2008 for an astonishing ten years, Desiree Perez made her major mark as a negotiator; Perez has been at the heart of the negotiations over continuing with the deal that established Live Nation in the recorded music sector in a deal that has proven such a success it has been renewed in recent months.  Read her tweets, visit her on twitter@desireeperez01.

As the leader of the SC Enterprises company for more than 20 years, the rise of Desiree Perez has made her not only one of the most powerful women in the entertainment industry but one of the most powerful people currently working in this sector. Explore more on

Over the last few years, the trust shown in Des Perez has been seen once more with the Roc Nation Sports department the latest addition to the stable of brands Desiree Perez heads up for her close confidant Jay-Z.  Additional article on

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Desiree Perez and Roc Nation Look Toward New Contract

Jay Z is what you would call a ‘pretty big name’ in the hip hop world. In fact, Jay Z is one of the top performers in showbusiness, period. Jay Z and his team at Roc Nation have been working hard for the company Live Nation for the past decade under their esteemed ‘360 Deal’ which was a 10 year contract worth $150 million. The 360 Deal was signed in 2008 and now we are about to see the contract expire, making one of the highest earning men in the music industry a free agent. What does this mean for Jay and the team at Roc Nation?  Hop over to for more reading.

Well, reports already have Jay Z and his close business associate Desiree Perez were already seen sitting down with Sir Lucian Grainge for a dinner meeting in Santa Monica, CA. Sir Lucian Grainge, for those not in the know, is the CEO at the Universal Music Group, or UMG for short. People are already speculating that this might mean Jay Z and Desiree Perez are steering their next contract toward UMG but so far there has been no official word. An insider at UMG was quick to say, “Jay Z is phenomenal, and it would be great to get further into business with him.” That source went on to say that there hasn’t actually been an official discussion about what Roc Nation is doing when their 360 Deal expires.  Check for additional reading.

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A move to Universal Music Group would make a ton of sense for Jay Z and the rest of the Roc Nation crew, including a burgeoning star in Desiree Perez. Roc Nation has a slew of huge talent, including Meek Mill, Rihanna, and Shakira, and the Universal Music Group would surely give them a platform.  Explore more on  We have to just sit tight and wait and see how the deal making goes down. Read her latest tweets on twitter@desireeperez01

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Desiree Perez is the Secret Ingredient to Creating Successful Celebrities

Who is Desiree Perez?

Desiree Perez, or Des for short, is a huge part and influence of the exclusive music industry that brings in billions of dollars in profit each year. She is an important exec for the company Roc Nation that is credited with a long list of successful celebrities and helping them get started in a very competitive industry as well. Recently, on June 8th, 2017, she joined Mogul as a woman of leadership. Check

What is Roc Nation?

Roc Nation was a company founded in 2008 and has grown into the world’s largest preeminent company dominating in entertainment. Several celebrities owe their success to this company. Celebrities like Jay Z, Rihanna, Shakira, Kevin Durant, Dez Bryant and Robin Cano just to name a few. With the company continuing to grow and be successful they eventually expanded, in 2013, into the Sports Business too and working with sports celebrities too. Seems like the company will only get larger as they continue to have success following them. More to read on

What Has She Done to Accomplish with the Celebrities She Works With?

Des has proven to be an asset to the company, Roc Nation. She has also helped work one-on-one with celebrities like JAY Z, whom she has worked with for 22 years, and helped to push him and expand his business interests and optimizing his profits and investments with their best interests at heart. Her resume doesn’t stop there. She has helped numerous other celebrities like Beyonce, Rhianna and much more find their way to super celebrity status.  Click on for related article.

What Has She Accomplished Doing Her Job?

Not only has she worked with celebrities to help give their career a huge boost, but she has explored other options to help bring in more revenue. She has created but she has helped to created Tidal which has spread like wild fire and helped the company increase their profits by a large margin. She continues to be a thriving example and very successful in what she does. Her talents and success stories far exceed everything we can include in this article but you will definitely see more talent in the spotlight, with her help, in the near future.  Explore more Interesting news here.

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Desiree Perez: Creating Successful Celebrities

Desiree Perez is one of the top executives of Roc Nation, an entertainment company that was established by the rapper Jay-Z in 2008. She oversees all the contracts and agreements that the company has, and makes decisions whether Roc Nation would take the deal or not. Desiree Perez has been with Jay-Z for the past 22 years, and she is a significant figure on how Jay-Z transformed from a rapper into a business mogul. Their partnership is strong, and whenever Jay-Z’s name is mentioned, Desiree Perez’s name comes into the minds of many. More of this on

Desiree Perez is vital for the growth of Roc Nation. She is the reason why they managed to sign a $150 million deal with Live Nation before, and it changed the career of Jay-Z. This contract is set to expire soon, and Desiree Perez decided to meet with the executives from the Universal Music Group to see if they can offer a better deal. Nevertheless, reports that Roc Nation will renew their contracts with Live Nation are slowly surfacing. The decisions of Desiree Perez always benefit the company, and if the contract will be renewed, she must have based it on something that she’s confident about. Related article to read on

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Some celebrities, like Rihanna, also benefited from the influence that Desiree Perez had. She was responsible for the $25 million collaboration between Rihanna and Samsung to promote the latter’s concert. Without her, other artists would never make it to the A-list, but because of how good her decision making skills are, small time musicians become instant pop stars. Desiree Perez aims to help more people become instant celebrities, and with her position inside Roc Nation, it is very possible. Hop over to for related reading.  It is very difficult for a woman to be one of the most influential people in the music industry, but Desiree Perez beat all the odds and excelled in her chosen field.  For updates on her recent timeline activities, hit

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Jay Z and Roc Nation executive Desiree Perez have been in talks with the Chairman and CEO of Universal Music Group Sir Lucian Grainge. It is speculated that Universal Music Group could buy a stake in Roc Nation and according to Universal Music group (UMG) insiders; Roc Nation already has a distribution deal with UMG. Desiree Perez or Des Perez as she is commonly known is a long running top executive of Jay Z’s Roc Nation for close to twenty years. Related article to read on

Desiree is married to Juan Perez and has been in the entertainment business for the last two decades. She runs SC enterprises which is a firm owned by Jay Z. She is part of Jay Z’s influence circle; a group that runs the operations of Roc Nation. This group comprises her husband and other individuals like Chaka Pilgrim, Jana Fleischman, Ty Ty Smith, and Jay Brown.  More of this on

Desiree Perez has successfully negotiated deals for clients in Roc Nation and managed various clients in the music industry. She is known for her work as a producer for the 2014 Beyonce and Jay Z on the run tour and the 2013 Change: the Life Particle Effect. She also played a part in negotiating Beyonce Formation stadium and also played a big role in negotiating Rihanna’s Samsung deal. Related article on

Desiree is quite an asset to Roc Nation. NY Times described her as ‘Babe Ruthless’. She is known as a tough negotiator and also for her great skills in crunching numbers. Desiree Perez is indeed talented and ruthless and these attributes have helped her to land major deals. For updates on Desiree’s recent timeline activities, hit on   She has steered Roc Nation to great heights because she has a wealth of experience and understands the music business. We can only watch this space to see some more of Desiree’s magic.  Read blogs from Desiree, hop over to this.

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Can Norka Luque Just Sing?

Norka Luque is one of the most popular singers who sings in the Latin genre and comes, originally, from Venezuela. She is a Latin singer who has many influences on her singing life and who has music that comes from many different parts of the world. She always makes sure that she is getting the most out of her career and that she is working to make sure that she knows all of the ins and outs of singing. She has many other talents, too, that come from the years leading up to her music career because of the way that she wanted to choose different things in her life.

Starting out, she wanted to be in business. She went to a business school in France because of the way that it allowed her to learn more about business. She excelled in school. She eventually graduated from the business school with a degree in business. She quickly learned, though, that she would not be comfortable in the business environment. She knew that it would not allow her to be as creative as possible. She wanted to do something different in her life because of the creative side that controlled a large part of her.

Since she knew that she was going to want to do something creative, she decided to do it in the kitchen. She went to culinary school. Unlike in other countries, culinary school in France is a huge deal. This is something that is difficult to get into and even more difficult to pass. She dedicated all of her time to the school and she wanted to be able to graduate. She graduated despite the challenges that were put in front of her. She learned, though, that the culinary world wasn’t quite right for her.

With many different things under her belt, Norka Luque wanted to do something different. She was found by a band who could hear her sing and wanted her to be a part of them. The band needed a female singer who could bring something more to the table. She made the decision to work with the band to help her learn what it was like to be on the stage and be confident in the way that she acted on the stage. She used this experience to be able to sing on stage. She took the experience and went solo with her career.

Norka Luque: A Rising Star in Latin Pop Music

Writing music that resonates with everyone in the audience is often a difficult task for songwriters. These talented musicians show all their vulnerability and present music from their heart and soul. Maybe that is why even though Norka Luque has been in the music scene for a short period of time, she has fans from all over the world. This Venezuelan songbird uses her musical ability for positive results. Since she is so tired of the evils across the land, she wants to inspire her fans with her voice and lyrics. Even though she has humble beginnings, she is well on her way to becoming a music sensation.

She has always had the support of her family for a career in music. When she was a child, she took voice and piano lessons. In 2011, her first album debuted and she was soon to be discovered by talent scouts. Luis Miguel, who has worked with big names like Shakira, noticed the young Luque while working in his musical productions. While Luque sang with Shakira, she got the ambition to start out on her own. She started as a lead singer for a night club band called Bad Moon Rising.

She was a rising star in Venezuela; however, she decided to move to Miami, FL to broaden her musical horizons. She soon met big stars like Emilio Stefan, Jr., who was impressed with her singing abilities. He knew what it takes to be a star in America and became her mentor.

Luque started her own label called Norka Music Production, LLC. Her first single, “Can I Do It, Tu” was a big hit. She was nominated for Female Pop Artist of the Year for this single, which stayed on top of the charts for several months. Some other Latin musicians remixed the song and helped land her on the Number 11 Slot on the Latin Billboard Chart.

Norka Luque says that she has been influenced by many great names in the pop music business, such as Ricky Martin, Geogre Michael, and Jay-Z. Luque is true to her musical roots and listens well to the veteran stars who she admires. She also gives high-energy concerts that are fun and positive for everyone. Luque is gracious to her many fans and has music that speaks to everyone. She is presently working on other music projects and is expected to become a big name in Latin Pop.