The Roc Nation record label has been home to many of the leading brands in the music industry and the wider entertainment world for around 20 years; much of the success that has been achieved by the Roc Nation brand in recent years can be placed at the door of Roc Nation executive and trusted Jay-Z advisor, Desiree Perez. The Roc Nation brand has grown from a record label to become a large scale business from the success achieved by the artists signed to the label and the canny business choices made by Desiree Perez and her fellow members of the Roc Nation Hova Circle of Influence. More to read on this site.
Much like the music industry, the business world can often reward those who have the largest amount of confidence and a powerful attitude that can make those entering negotiations seem they are at the very top of their game at all times. . Check runninglip.com.
In bringing together the $150 million deal between Roc Nation and the Live Nation concert promoting brand in 2008 for an astonishing ten years, Desiree Perez made her major mark as a negotiator; Perez has been at the heart of the negotiations over continuing with the deal that established Live Nation in the recorded music sector in a deal that has proven such a success it has been renewed in recent months. Read her tweets, visit her on twitter@desireeperez01.
As the leader of the SC Enterprises company for more than 20 years, the rise of Desiree Perez has made her not only one of the most powerful women in the entertainment industry but one of the most powerful people currently working in this sector. Explore more on prettymanprettyman.com
Over the last few years, the trust shown in Des Perez has been seen once more with the Roc Nation Sports department the latest addition to the stable of brands Desiree Perez heads up for her close confidant Jay-Z. Additional article on pagesix.com.
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