How Desiree Perez and Roc Nation are Changing Gears

We have seen Jay Z blossom into one of the biggest titans within the music industry. Jay Z’s come-up with Roc Nation has been inspiring to watch and it has been in large part due to his savvy business dealings with the coveted 360 Deal. In 2008 Jay Z and Roc Nation signed a 360 Deal with Live Nation that amounted to a 10 year contract worth about $150 million in total. This deal, as most can realize by now, is about to expire. Now Jay Z and his Roc Nation crew, including business partner Desiree Perez, have to scope out the next deal to keep Roc Nation growing.  Check

We are looking at Jay Z and Roc Nation potentially completely changing the paradigm of their deal with Live Nation or scrapping it entirely. The 360 Deal has triggered a ‘buy-sell’ option where both parties can renegotiate or choose to completely let the deal dissolve.   Related article on  Live Nation has already quietly implied that they are no longer interested in representing recorded, studio music anymore. The focus of the team at Live Nation is to cash in on the live performances by major recording artists — such as those found on the Roc Nation roster. For Jay Z’s part, he may be unwilling to do a deal that doesn’t include his recorded music — and for good reason.  More to read on

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Desiree Perez and Jay Z were spotted in downtown Santa Monica, CA meeting up with Sir Lucian Grainge in order to ostensibly discuss a new deal. Universal Music Group, the company that Sir Grainge runs, is of intense interest to both Jay Z and Desiree Perez. UMG could bring Roc Nation to the next level. Does Jay Z and Roc Nation choose to stay with the team they are familiar with? Or do they go to test new waters?  To know more about Dez, click this useful link.

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Why Desiree Perez is a Key Player in the Success of Roc Nation

Shawn Carter, popularly known as Jay Z, recently ended his $150 million partnership with Live Nation. Jay Z is currently focusing on the management of Roc Nation, a music label that he founded. The Live Nation deal is expected to lead to a “buy-sell,” which means that either Jay Z or the company could sell their Roc Nation shares to the other. The “buy-sell” also means that one of them could buy Roc Nation’s shares.

Multiple sources say that Jay Z seeks to continue his touring partnership with Live Nation even though he is ending his recording deal with the brand. Other sources say that the deal will not be extended because Live Nation purchased the recording rights of Roc Nation’s artists. Roc Nation boasts high profile artists, such as Shakira, Meek Mill, Rihanna, Jay Z, and Fat Joe.  More to read on

Desiree Perez’s Involvement in Roc Nation

One of the reasons music released by Roc Nation’s artists top Billboard charts is because of the music label’s executive team. Desire Perez is one of those top executives who have facilitated the growth of singers, such as Beyoncé and Rihanna. She was a signatory when Rihanna sealed her contract with Samsung. Desiree recently accompanied Jay Z during his meeting with the CEO and chair of Universal Music Group, Sir Lucian Grainge. The meeting took place in Lucian’s Santa Monica, California office.

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Desire Perez and other top executives of Roc Nation have always been focused on finding resources to nurture new artists. She is part of the famed Hov Circle, an executive collective that comprises of Jana Fleischman, Ty Ty Smith, and Jay Brown. Other members include Desiree’s husband, Juan Perez and Chaka Pilgrim. The Hov Circle is like a strategic think tank for Roc Nation. Members of this collective frequently meet to discuss the future of the music label regarding signing new artists and managing tours.  Additional article on

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