José AuriemoNeto, or Zeco as he is known by his friends, is the executive president and CEO of JHSF. He has been in the CEO of the company since the year 2006. This was also the year when he was appointed as a member of the board of directors. Auriemo succeeded his father as the president of the company, in the year 2013. This was following the completion of the CidadeJardim Mall, which had all been his idea.
CidadeJardim is the largest shopping complex in Brazil and sits on 80,000 square meters of land. The shopping mall has 180 stores. There are four residential complexes and the commercial tower entails offices and a complex that entails the Brand Fasano hotel and the rest of it has apartments.
When AuriemoNeto came up with the idea of CidadeJardim, his father did not think that it would come to be such a huge success. Therefore, he was adamant to release any funds to go into its development. However, Zeco managed to convince him and the project started. Today, the mall brings in billions of income, on an annual basis. The success of it is what made Fabio to feel comfortable handing over the presidency to AuriemoNeto.
José AuriemoNeto’s Achievements
Zeco graduated from the Sao Paulo based Fundação Armando ÁlvaresPenteadoUnivesity, a renowned institution for producing the best professionals in the market. After completing his studies, his father allowed him to start working at the company; that was back in the year 1993.
Even though the company belonged to his father, Zeco always knew that there was no shortcut to success. He knew, just like the rest of the team, he had to work very hard to be recognized and have his responsibilities expanded. That is why, four years down the line, he developed a parking lot management company, Parkbem.
AuriemoNeto did not stop at Parkbem. A year later, he was overseeing construction of malls. And by the time he was 15 years old in the company, he was helping JHSF join the retail world by signing contracts with the likes of Jimmy Choo.