Is Visual Search Software the Wave of the Future for Online Shopping and Social Media Browsing?

Artificial intelligence (AI) is no longer something found solely in science-fiction movies. AI is the focal point of scores of interesting and innovative programs. The arrival of “deep learning software” has led to scores of enhancements in image recognition tools. This is why the world is seeing more of these programs. Originally, image recognition programs were intended solely for retail websites.

The Toronto-based company, Slyce, greatly popularized image recognition software when it improved upon a scaled-back version devised by Amazon. Slyce raised millions of dollars in investment capital to produce a smartphone app designed to help consumers search for products based on a match of the image. Slyce’s release proved wildly successful.

The social media platform Pinterest has opted to integrate visual search software to help take its site to the next level. People are a little bored with being stuck typing text to search. With AI-rooted visual search technology, drawing a circle on a image in Pinterest sets up a search for a similar-looking item. The technology is so advanced it can skim through billions of images and find what it is seeking relatively quickly. Only a year or two ago, this was not even possible. Today, it appears the future has arrived in the form of this type of software. The powers-that-be at Pinterest are very much convinced people are going to eventually demand this type of software on a platform. Hence, Pinterest is getting a jump on integrating the software.

There are quite a number of other venues in which the software is going to be welcome. Shoes.com has opted to utilize visual search technology. Surely, the site thinks visitors are going to react very positively to the presence of the software. Visual search software is going to make it a lot easier for consumers to find the shoes and other merchandise they are looking for. Clearly, Shoes.com and other retailers have the potential to make big money thanks to the presence of product recognition programs.

Slyce has reported a toy retailer it works with is experience far larger earnings than originally expected. Slyce hopes its new wave of software will reduce the instances of customers not finding what they are seeking. This also translates into more revenue for retailers.